With ComSmart DMP, you’ll gain access to ComSmart’s big data platform, an always-on and real-time pipeline of raw behavioral data that can support even the most complex and demanding applications within your business.
ComSmart DMP contains first-party data, third-party data supplied by our data partners, proprietary online clickstream panel, web scrapping data, and more to supply you and your business with a deeper, more powerful understanding of your most sought-after consumers.
ComSmart Exchange is a fully media agnostic platform meaning that we don’t dictate which channels you use to activate your data. Instead, we have set up direct integration with every major DSP, ad server, exchange and SSP. These integrations give you complete data portability and enable you to make the audience segments you build within the DMP instantly actionable.
Industry-leading analytics tools built into ComSmart Exchange enable you to uncover new insights into both the audience segments you create and the people who engage with your content or campaigns. The platform also includes a suite of manual and fully automated optimization tools. These tools can be used to add scale to your cross-screen campaigns as well as increase performance against your specific KPIs.
ComSmart Exchange Syndicate is a private marketplace that powers the secure exchange of first-party data. With ComSmart Exchange, you can handpick marketers or publishers that you want to exchange data with. You can select exactly which segments you want to share, how long you want to share them for, and whether you want to charge for access to them. ComSmart Exchange will enable you to access rich second-party data not available in the open